I used to set my office hours and really not be concerned about promoting them beyond the obligatory publishing the available hours in my course syllabus.
The video here (courtesy of PHD Comics which I highly recommend) is something any teacher or teaching assistant can identify with. We’ve all had this experience and we do our best to not have our head explode while in this scenario.
This year I have been working to make my office hours utilized and useful to my students and myself. Here I will share some of the tools and tips I have for this.